9 out of 10 dentists meme, plays advertising stamp that 9 out of 10 dentists recommend a particular brand of toothpaste.
In 1976, Warner-Lambert released the is svetelnou gum sugar-free Trident. The brand slogan read: «4 out of 5 dentists surveyed recommend sugarless gum to their patients».
In the future, this technique has been used in various advertising campaigns. The Russian audience the most memorable is the toothpaste Colgate. The phrase «9 out of 10 dentists recommend» became a meme even before the wide spread of the Internet.
The first joke on this cliché is the statement of the comedian John Leno on July 23, 1998. Here’s how it sounded:
Medical journal New England reports that nine out of ten doctors agree that one out of every ten doctor’s an idiot.
In 2006, the New York Post published an ironic column on this subject.
In 2007, the British Supervisory authority banned the advertising of Colgate with the approval of nine out of ten dentists. As it turned out, the company made a slogan based on telephone surveys. But the study found that «9 out of 10» dentists believe toothpaste Colgate good but not «better than other brands.»
In April 2019, the Internet has thought of this slogan. Users virus turned the phrase into a meme. The first wave began in the Reddit section r/dankmemes. Basically, these memes were derided confrontation 9 dentists recommending toothpaste, on the tenth dentist-the outsider.
In mid-July, the Internet has raised a second wave of popularity of memes about dentists. The trend went viral in the Runet. About meme wrote various publications, including TJ.
Finally, in early August, a joke about dentists got a permanent template. It is the same 9 characters symbolize the 9 dentists from advertising. Among them is one character that is different from the rest.
Meme «9 out of 10 dentists» is based on the comparison 9 of the same characters with the same opinion. But one of ten different from the rest. As a rule, those doctors 9 depicts joyful. And the tenth is always sad, he knows that the others are cheating people and so angry.